Amazon is about to expand its smart home offerings in a big way. The company just announced its intention to acquire Bay Area-based home mesh router startup, Eero. It’s a pretty clear fit for the online retailer as it pushes to make Alexa feature in the connected home.
The move also makes sense for five-year-old Eero, which, in spite of being early to the home mesh router game and pulling in some high profile investors, has struggled. This time last year, the company laid off 30 employees — roughly one-fifth of its work force.
Amazon’s certainly got the deep pockets, and the addition of Alexa to routers from Huawei and Netgear last year have demonstrated that this category can be a viable one. Amazon has been picking up a number of high profile home automation startups in recent years, including Ring and Blink, as it looks to launch its own in-house Alexa smart home ecosystem.
“We are incredibly impressed with the eero team and how quickly they invented a WiFi solution that makes connected devices just work,” Amazon SVP Dave Limp said in a press released“We have a shared vision that the smart home experience can get even easier, and we’re committed to continue innovating on behalf of customers.”
Details of the acquisition have yet to be disclosed.